comparative advertising 是什么意思

中文翻译与英英解释

	比较式广告。

	comparative: adj. 1.比较(上)的。 2.相当的，还可以的。 3 ...
	advertising: adj. 广告(业)的。 an advertising ...

Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also referred to as ‘knocking copy’, is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.

例句与用法

	1.	Research on comparative advertising with the tendency to show off 攀附性比较广告探析
	2.	Legal issues on comparative advertising 比较广告的有关法律问题探讨
	3.	Chapter 1 of this paper discusses the basic theory of comparative advertising 第一章比较广告的基础理论。该章主要对比较广告的基础理论进行了研究。
	4.	However , comparative advertising has negative influence on economy when it is against the legal rules 然而，比较广告对社会经济的积极作用和消极作用并存。
	5.	Why don ' t we do some comparative advertising ? our product is definitely better than the competition ' s 我们为什么不能做一些对比广告呢？我们的产品肯定比其他同类产品有优势。
	6.	Why don ' t we do some comparative advertising ? our product is definitely better than the competition ' s 我们为什么不能做一些对比广告呢？我们的产品肯定比其他同类竞争产品有优势。
	7.	People " s puzzle and few scientific studies on comparative advertising make it essential for studying its theory 当前人们对比较广告的困惑和相关理论研究的不足，使得比较广告之探讨成为必要。
	8.	At last , because our legal system of comparative advertising has many defects , we must revise our rules for comparative advertising , and try to make them perfect 最后，针对我国比较广告法律制度存在的诸多缺陷，本文对比较广告立法的完善进行了探讨。
	9.	Illegal comparative advertisings are . mostly unfair competition acts . mislead act and defame act are the usual illegal comparative advertisings 可以看出，不正当竞争行为是最主要的违法比较广告行为，而误导行为和诋毁行为则是违法比较广告最主要、最突出的表现形式。
	10.	With the sharper competition and the more eager needs of people to living transparency , comparative advertising becomes an important means of transport information 市场竞争的日趋激烈，以及人们对经济生活透明度越来越高的要求，使得比较广告成为极为重要的传播商业信息的手段。

comparative advertising是什么意思

comparative advertising 是什么意思

中文翻译与英英解释

例句与用法